(source: Business World 9th March, 2013)
This article talks about GCPL's strategy in the global economic slowdown.
This article talks about GCPL's strategy in the global economic slowdown.
- Adi Godrej says GCPL stands by a saying: "Sales is vanity, Profit is sanity and Cash is reality".
- GCPL works on negative capital in India.
- When they supply to their distributors, GCPL gets paid in cash while it gets credit from their suppliers.
- This means that even their capital expenditure can be funded through the increasing negative capital.
- GCPL made several acquisitions in the developing world like Asia, Africa and South America.
- Cost reduction was mainly done through merging of the distribution systems such as Godrej Sara Lee merged into GCPL.
- They are currently focusing on 3 categories, 3 geographies strategies wherein:
- 3 categories: home care, personal wash, consumer goods.
- 3 geographies: Asia, Africa and South America.
- GCPL introduced a disruptive product: Fast Card a no-smoke mosquito coil to combat the rising cases of dengue, malaria in urban areas.
